Marketing AnalyticsConsumer Behaviour

Book review: The little book of big customer satisfaction measurement

Jaikumar, S.

(2014). South Asian Journal of Management, 21(4), 202–204.

In short

A brief review of a book on how to measure customer satisfaction, by Ajit Rao and Subhash Chandra (Sage, 2012). The retrieved record contains only the citation, so no description of the review's content is available here.

Abstract

NOT FOUND

Abstract retrieved from NOT FOUND.

Keywords

customer satisfaction measurementcustomer satisfactioncustomer experiencecustomer loyalty

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