What students and participants have said.

I used to hire IT companies and digital marketing agencies to build websites, run ads, write content. Now I don't. I built this entire site myself using Claude Code — my newest teammate, coach and occasional 11pm co-founder — with zero traditional coding background.

We also revisited marketing fundamentals, which was equally valuable. Caught up in day-to-day execution, we often overlook the basics, so connecting them with today’s AI-driven landscape was a real eye-opener.

One module hit close to home: pricing strategy. I implement pricing logic every day in Salesforce CPQ — seeing it from the product side changed how I approach my own work.

I owe everything I know about AI (however little that is) to the year spent in your classroom professor Saravana Jaikumar.

Thoroughly enjoyed every single class of yours in multiple terms of MBAEx. I have written my maximum notes in your classes.😃 Still talk about you and your classes to multiple people.

As an aspiring digital marketer, I was drawn to IIM Calcutta’s program due to its faculty expertise. Prof. Saravana and Laxminarayanan G’s insights and mentorship were invaluable, and the program’s curriculum was a perfect blend of theory and practical knowledge.

I appreciated how the program bridged theory with practical application. The combination of on-field practice, digital simulations, and in-class learning created a well-rounded learning experience that’s applicable in real-world scenarios. The course has had such a significant impact on my career that I made the decision to launch my own B2B business in Dubai, named Synergy Stride. I wholeheartedly recommend this course to anyone interested in learning digital marketing.

The program at IIM Calcutta in Dubai has been a transformative journey. It’s not just about digital marketing; it’s about strategic thinking and problem-solving. I now feel more confident in my role.

This program not only enriched my knowledge but also provided me with a strong network of like-minded professionals. The insights gained here have had a direct impact on my career growth.

It’s been a great opportunity that I have got to understand the digital marketing concepts clearly which is very much important in this digital era and helped me to increase the knowledge of algorithms that come back of several ad campaign.

The learnings I had with you have changed the way I look at the world!

That line, from Prof. Saravana Jaikumar (IIM Calcutta) at our recent Meet the Faculty session, was arguably the thesis of the entire evening — and it landed with a room of Group CEOs and CFOs precisely because none of them are the ones who'll be writing code.

The biggest takeaway? True AI transformation isn't top-down—it’s process-first. Case studies in business process redesign clearly showed that when you focus on reshaping core workflows, AI moves from a buzzword to a real driver of efficiency.

The session broke down AI in a way that was practical, sharp, and genuinely relevant to how we lead and make decisions as business leaders — not just theory, but real frameworks we can apply right away.

What stood out: the real value of AI is in turning it into practical, secure workflows that save time, whether that's reporting, analysis, planning or day-to-day coordination.

A special thanks to Prof. Saravana Jaikumar, whose practical sessions made these concepts much easier to understand. His approach helped me connect the fundamentals with actual use cases rather than just memorising features.

Got a few interesting insights on how to reduce token costs by assigning small open-source models to follow documentation guardrails set by a more powerful model. The session also included a discussion on how job roles are evolving and how to architect such systems.