Saravana JaikumarAssociate Professor, Marketing · IIM CalcuttaAI & AnalyticsGet in touch

Awards and recognition

What the work has been given, and where it has landed.

Awards for the research, the places the research reached, and what the press made of it. Every entry links to the source that records it. Where I could not verify something beyond my own CV, the entry says so.

The ones that matter most

Every award and prize

  1. 2024Faculty Excellence in Research AwardPRME Chapter India · Social Impact Awards 2024, hosted by SPJIMR, Mumbai
  2. 2025Top Viewed Article, 2025Wiley, Journal of Consumer Affairs · Journal of Consumer Affairs
  3. 2019Japanese Award for Outstanding Research on DevelopmentGlobal Development Network · 19th Global Development Conference, Bonn, Germany
  4. 2026Second Best Paper Award5th International Marketing Conference, IIM Shillong · IIM Shillong
  5. 2017Stigler Center Research AwardUniversity of Chicago Booth School of Business · Chicago Booth
  6. 2012Award for Academic Excellence, first year PGPIIM Ahmedabad · IIM Ahmedabad
  7. 2007Sir Julian Hodge Prize, three timesCardiff Business School · Cardiff University

Where the research reached

A government and a national library are not audiences you can apply to. These are the two places the pharmaceutical price regulation work ended up.

  1. 2020Economic Survey of India 2019–20, Chapter 4Government of India
  2. 2020Catalogued by the United States Library of CongressLibrary of Congress, Collection of Foreign Digital Materials

Funded research

  1. 2023–24Smart Cities Mission: Impact of SCM on TourismMinistry of Housing and Urban Affairs, Government of India · Principal investigator. Completed and signed off on 8 December 2025.
  2. 2020Creating and Managing a Science, Technology and Innovation Hub in Bolpur–Sriniketan Block, Birbhum, West BengalDepartment of Science and Technology, Government of India · With S. Bandyopadhyay.

In the press

Coverage of the research and the programmes. Each links to the original.

  1. 2024India's drug price regulation leads to decline in availability of essential medicines, finds studyBusiness Today · 30 June 2024
  2. 2024How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated MedicationsAmerican Marketing Association · 4 June 2024
  3. 2024Press release on the Journal of Marketing article "Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India"EurekAlert · 4 June 2024
  4. 2024Press release: IIM Calcutta Advanced Programme in AI for Leaders, led by Prof. Saravana Jaikumar (syndicated)The Week (wire) · 20 September 2024
  5. 2020IIM-C to offer programme in AI-powered marketingThe Week (PTI wire) · 26 February 2020
  6. 2019How brands have become "publishers".The Hindu BusinessLine · 28 February 2019
  7. Choosing who to buy from: Why user reviews are more important than just a low price in e-commerce.Retail TouchPoints
  8. 2016DPCO dose too strong, hits medicine access: IIM study.The Financial Express (front page) · 6 April 2016
  9. 2015Investors value ethics over returns: IIM-A paper.Business Standard · 24 May 2015