Award2025
Top Viewed Article, 2025
Wiley, Journal of Consumer Affairs
Recognised by Wiley as a top viewed article in the Journal of Consumer Affairs, counted over the twelve months after publication.
The paper is “Addressing difficulties with abstract thinking for low-literate, low-income consumers through marketplace literacy: A bottom-up approach to consumer and marketing education”.
Wiley counts views across work published in the journal between 1 January and 31 December 2024, measured twelve months after publication.
Readership is not quality, and a view is not a citation. It does say the question found an audience, which for work on marketplace literacy among low-literate consumers is worth something on its own.