Press
What has been written about the work.
Where the work has been reported: the research, the executive programmes, the teaching cases, and the recordings.
- 42 piecesEach one fetched and read, not collected from a search listing
- National and trade pressBusiness Standard, Financial Express, BusinessLine, Business Today
- Research that travelledFrom a journal article to the wires and a podcast
- Recordings in fullSeminars, webinars and interviews
This is the public record rather than a clippings file. Each entry links to the page it came from, and says what that page actually reports. Where a story was syndicated, the original and the main pick-ups are both listed, because the spread is part of the record.
Research in the press
Mostly the Journal of Marketing paper on pharmaceutical price regulation, which travelled furthest.
How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated Medications
A byline piece by the three authors on what the price cap did to detailing.
ama.orgPress release from the Journal of Marketing
The release that carried the finding into the wires, quoting him on the detailing data.
ama.orgHow an Indian government policy backfired
Syndication of the AMA release to the science desks.
eurekalert.orgIndian policy backfired: the unintended consequences of price regulation
Quotes him on firms moving their sales visits to unregulated drugs.
medicalxpress.comIndian Govt Drug Price Policy Backfires: Unforeseen Consequences
Syndication, naming the authors.
miragenews.comIndia's drug price regulation leads to decline in availability of essential medicines, finds study
Indian business press pick-up; calls him one of the lead researchers.
businesstoday.inThe Downside of Drug Price Caps: Fewer Sales
A research digest of the paper for a general management readership.
chicagobooth.eduHow Drug Price Regulations Backfired in India
An audio summary of the paper, naming him as first author.
podcasts.apple.comChapter 4, Undermining Markets: When Government Intervention Hurts More Than It Helps
The chapter's references list the earlier working paper with Arvind Sahay. The argument in the chapter runs alongside it; the paper is not cited in the text.
indiabudget.gov.inDo No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India
Background, data, results and mechanisms, written for people outside the field.
dpco2013impact.comRustandy Center research paper listing
The paper in the Rustandy Center's social-impact research list.
chicagobooth.eduEffects of Pharmaceutical Price Regulation: Evidence from India
The working paper catalogued into the Library of Congress digital collection.
lccn.loc.govIHDS Research Digest
Summarises the inequality and conspicuous-consumption paper across about 34,600 households.
ndic.ncaer.orgInvestors value ethics over returns: IIM-A paper
Reports the event study on unethical conduct in cricket, with Viswanath Pingali and Vineet Virmani.
business-standard.comChoosing Who To Buy From: Why User Reviews Are More Important Than Just A Low Price in E-Commerce
His own column, drawn from the eye-tracking study in the Journal of Advertising Research.
retailtouchpoints.comDPCO dose too strong, hits medicine access: IIM study
The first national coverage of the price-regulation work, eight years before the journal article.
financialexpress.comHow brands have become “publishers”
Quotes him on brands losing control of the narrative: customers now make sense of a brand among themselves.
thehindubusinessline.com
Executive programmes
Coverage of the programmes he directs, and the pages the partners publish about them.
IIM-C to offer programme in AI-powered marketing
Names him co-programme director and quotes him on why the school built it.
business-standard.comIIM Calcutta partners with TalentSprint for the Advanced Programme in AI-Powered Marketing
Reports him on where marketers were then exploring AI.
collegedekho.comIIM Calcutta and TalentSprint's enduring alliance is reshaping executive education
Names him as the lead on the AI for Leaders programme with Debashis Saha.
theweek.inSame release
Syndication of the AI for Leaders announcement.
theprint.inSame release
Syndication, naming him co-lead.
deccanchronicle.comAdvanced Programme in AI for Leaders
He and Debashis Saha are the programme directors.
iimcal.ac.inAI for Leaders
Faculty listing and bio.
talentsprint.comExecutive Programme in Global Business Management, Batch 18
Programme director with Manisha Chakrabarty.
talentsprint.comIIM Calcutta and Emeritus launch Strategic Marketing for Leaders: Leveraging AI for Growth
He leads the live class on an 18-week programme.
cxotoday.comIIM Calcutta launches executive programme in strategic marketing and AI
Names him as the faculty leading the course.
collegesearch.inExecutive Programme in Marketing Strategy with AI
The only listed faculty; a participant testimonial calls him programme director.
iimcalcutta.emeritus.orgExecutive Programme on Digital and Social Media Marketing Strategy, Batch 10
Programme director with Ramendra Singh.
iimc.emeritus.orgMarketing expert from Dubai delivers guest lecture to IIM Calcutta students
He and Indranil Bose guided the session.
mid-east.infoIIM Calcutta takes its international immersion programme to NTU
Quotes him at length on moving the MBA immersion to Nanyang Business School: 92 students, 23 to 27 March.
tabla.com.sg
Teaching cases
What the trade press made of a Kolkata restaurant chain becoming an IIM case.
Chowman's brand story to be taught at IIM
Quotes him on writing the case for the digital and social media elective.
hospibuz.comChowman secures a case study at IIM
The company's managing director on what the case meant to them.
hospemag.meChowman's brand story to be taught at IIM
Food and beverage trade pick-up of the same story.
fnbnews.comChowman: The Culinary Maestro from Kolkata
The case record itself: sole author, 14 pages and a teaching note.
ir.iimcal.ac.inSwitch On: Water Entrepreneurship Initiatives
With Ramendra Singh and Maneka Rao; 15 pages and a teaching note.
ir.iimcal.ac.inA field experiment on marketplace literacy and self-help group membership
The institute announcing the Journal of Macromarketing article.
x.com
Recordings
Seminars, webinars and interviews, in full.
Effects of Pharmaceutical Price Regulation: Evidence from India
The research seminar on the price-regulation work, moderated by Anindya Chakrabarti.
youtube.comAI-driven digital marketing strategies: a podcast with IIM Calcutta faculty in Dubai
In conversation with Neetu Deshwal on where AI is changing marketing work.
youtube.comAdvanced Programme on Digital Marketing Strategies webinar
A live webinar on digital media trends, ahead of the Dubai programme.
youtube.comHow the Digital Marketing Strategy programme in the UAE works
What the face-to-face UAE programme covers.
youtube.comClub FM interview on the Digital Marketing Strategy UAE programme
A radio conversation on IIM Calcutta's presence in Dubai.
youtube.com
What is not here
Two claims on my CV could not be matched to a page published by the body that made them: the Stigler Center research award of 2017, and a Wiley top-viewed article listing. They are left off this page until there is something to link to. Student and participant posts are left off as well, and so are listings that merely repeat a programme brochure.