Saravana JaikumarAssociate Professor, Marketing · IIM CalcuttaAI & AnalyticsGet in touch

Speaking

Talks, panels and sessions on putting AI to work.

I speak to business leaders, executives and academic audiences about AI adoption, AI agents and marketing analytics. Most recent invitations have come from Dubai and from Indian business schools. The sessions are working sessions: I explain a framework, show a system I have built, and ask the room to apply it to a process of their own. This page lists what I have delivered, kept apart from events I only attended, together with recordings, press coverage and the places my research has been used in policy. Where a record rests on a host's post rather than my own, I say so. Two events in early 2027 are listed as upcoming.

Presenting a chart on the shift of advertising spend to digital, at a session in Dubai
Dubai, May 2023.

On stage

  • Speaking at the lectern at the IBPC AI Masterclass for Business Leaders in Dubai
    AI Masterclass for Business Leaders, IBPC Dubai, September 2026.
  • Being presented with a memento on stage after the IBPC keynote
    After the keynote at the IBPC, Dubai.
  • Speaking from a lectern with a microphone and laptop
    A session for finance and marketing professionals.
  • Speaking with a microphone beside a laptop at a lectern
    Mid-session, microphone in hand.
  • Delivering a guest lecture at a lectern at PSG College of Technology
    Guest lecture, PSG College of Technology, Coimbatore.
  • Lighting the ceremonial lamp at the opening of a session
    Opening a session at Jaipuria Institute of Management, Jaipur.

Upcoming

  • 31 January 2027

    iMarC-VI 2027 Pre-Conference Workshop: Leveraging LLMs for Research

    Indian Institute of Management Shillong · ShillongWorkshop leader

    Leveraging LLMs for research, ahead of the 6th International Marketing Conference (Marketing for the Future: Merging Mission, Metrics, and Manifestation)

  • 7–9 January 2027

    Asia-Pacific ACR Conference 2027

    Association for Consumer Research, Asia-Pacific · MumbaiNamed among the participants in the Transformative Consumer Research session

    Transformative consumer research

Delivered

  • 26 September 2026

    AI Masterclass for Business Leaders

    Indian Business & Professional Council (IBPC), Dubai, Technology, Digital & Innovation Focus Group · Taj JLT, DubaiLed the programme: keynote and hands-on masterclass

    AI for business leaders, organised around the framework Ask, Automate, Delegate, Orchestrate. The programme also included a leadership fireside chat and perspectives on AI infrastructure.

  • About early October 2026

    Applied AI Foundations Workshop (LEVEL UP)

    Hotpack GlobalWorkshop leader

    Practical, secure AI workflows for reporting, analysis, planning and day-to-day coordination

  • October 2026

    Generative AI session

    AIMSLed the session

    Generative AI and its role in the future of business

  • About mid-October 2026

    IIM Calcutta Innovation Park team retreat

    IIM Calcutta Innovation Park · IIM CalcuttaSession speaker

    A digital marketing and branding multi-agent system, and how job roles are evolving

    Recorded from event coverage; details to be confirmed.

  • 23 October 2026

    Research Seminar Series: AI Agents for Teaching and Research

    Indian Institute of Management TiruchirappalliInvited speaker, for doctoral scholars and faculty

    AI agents for teaching and research

  • About late August 2026

    Two-day Executive Leadership Development Programme

    Analytix, in association with IIM CalcuttaProgramme lead

    Strategy, leadership, AI-enabled decision-making, marketing, sales, accountability and execution, with the senior management team

  • About August 2026

    Meet the Faculty: AI for Leadership

    eSquare Academia, with ICSI Middle East (DIFC) NPIO and MCA Gulf as partners · DubaiInvited faculty speaker, in a working session

    AI adoption for finance and marketing professionals and business owners, including a manufacturing quotation process, running a retail analytics function through AI agents, and domain-trained small language models

  • 15–17 July 2025

    12th AIM-AMA Sheth Foundation Doctoral Consortium

    Management Development Institute, Gurgaon · GurgaonDistinguished Consortium Faculty

  • 4–7 January 2023

    9th International Communication Management Conference

    MICA Ahmedabad and J. Mack Robinson College of Business, Georgia State UniversityInvited panelist, flagship panel

    AI and customer engagement

  • 2021

    DiGiXMAR '21 International Conference on Digital Marketing Experiences

    Invited speaker

    Conducting experimental research in the digital world

  • 9–11 October 2020

    IIM Calcutta – NYU Stern India Research Conference

    IIM Calcutta and NYU SternSession anchor for Prof. Durairaj Maheswaran

    Make in Incredible India: Nation equity and globalization

  • 5 June 2020

    IIMA-CMHS Virtual Healthcare Research Seminar Series

    IIM Ahmedabad · OnlineInvited speaker

    Effects of pharmaceutical price regulation: evidence from India

  • 2017–2019

    Chicago Booth Conference on Quantitative Marketing and Marketing Analytics

    Delhi (2017), IIM Bangalore (2018), ISB Hyderabad (2019)Invited research presentations

  • 4–9 January 2018

    First Subsistence Marketplaces Bottom-Up Immersion Conference

    Invited participation, as listed under invited engagements in my CV

Recorded sessions

Advanced Programme on Digital Marketing Strategies Webinar | Prof. Saravana Jaikumar, IIM Calcutta

eSquare Academia: IIM Calcutta Exec. Ed, UAE

A webinar on digital media marketing trends for the IIM Calcutta programme in the UAE. Publication date not shown.

Watch on YouTube →

How Digital Marketing Strategy, IIM Calcutta UAE Programme will benefit? | Prof. Saravana Jaikumar

eSquare Academia: IIM Calcutta Exec. Ed, UAE

Why the IIM Calcutta digital marketing programme in the UAE is worth taking. Publication date not shown.

Watch on YouTube →

Prof. Saravana Jaikumar, IIM Calcutta | Digital Marketing Strategy UAE Program | Club FM Interview

eSquare Academia: IIM Calcutta Exec. Ed, UAE

A radio interview on Club FM about the UAE programme. Publication date not shown.

Watch on YouTube →

"Effects of Pharmaceutical Price Regulation: Evidence from India" by Prof. Saravana Jaikumar, IIMC

Indian Institute of Management Ahmedabad - IIMA

Research seminar on India's drug price control, recorded 5 June 2020 for the IIMA-CMHS Virtual Healthcare Research Seminar Series.

Watch on YouTube →

Policy impact

  • Chapter 4, Undermining Markets: When Government Intervention Hurts More Than It Helps

    My research on pharmaceutical price regulation informed this chapter of the Economic Survey of India 2019–20, Government of India.

    Source →
  • Collection of Foreign Digital Materials: Effects of Pharmaceutical Price Regulation – Evidence from India

    My research on pharmaceutical price regulation in India is catalogued by the United States Library of Congress.

    Source →

Press and coverage

Also attended

Events I took part in without speaking, kept separate so the speaking record above is not overstated.

  • RR Mart 27th Mart inauguration and puja ceremonyRR Mart (Rapture Retails Private Limited) · Rajasthan · 17 October 2026
  • Interaction with peers at NTUNTU