Prof. Saravana JaikumarAssociate Professor, Marketing · IIM CalcuttaAI & AnalyticsGet in touch
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RR Mart

Retail, small-town and rural grocery

2026 (ongoing)

One command runs the chain from data. Roughly 50 agents read ERP exports and store WhatsApp chats on a local machine and return a dashboard, an Excel file and a short summary, with every number tagged to its source.

What was measured

Nothing was measured after delivery. No one set up the measurement, so the honest answer is that the outcome is unknown.

The problem

A growing chain of small stores, run from one warehouse, kept its operating reality in two places: an ERP system, and WhatsApp groups. Both were full of answers and neither would give them up. The owner could not easily see which stores were overstocked, which products were close to expiry, or which stores were falling behind target.

This is the ordinary shape of the problem in a small business. There is no data team to ask, and no appetite for a system that needs one.

What I did

I designed and built a single command system for running the chain from data. The owner picks one command. The system reads the ERP exports and the store WhatsApp chats on a local machine, and returns three things: a dashboard, an Excel file, and a short summary written in plain language.

Underneath, roughly 50 agents handle the specific jobs: dead-stock detection, near-expiry detection, transfers between stores, stock-out detection, daily briefings, store ranking, and alerts.

Two decisions matter more than the agent count.

It runs locally. The chain’s sales and chat history never leaves the owner’s machine, which is both a privacy answer and the reason it was allowed to touch WhatsApp data at all.

Every number is tagged to its source. If the briefing says a store is 12% behind, the owner can see which export and which rows that came from. In a business where the ERP and the chat sometimes disagree, an untraceable number is worse than no number.

It has been run repeatedly since June 2026. I also set up a LinkedIn brand system for the chain.

What came of it

No outcome was formally measured. The system runs and is used, and I have not measured stock-outs avoided, write-offs reduced, or hours saved, so I am not going to imply a figure.

Other build work

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